What's With The Plates?

What's with the plates?

The Story:

Dick and Jenny were close to finishing the renovations of the restaurant, when a huge plumbing bill threatened to delay their opening night. The solution to their situation came in the form of friendly investors. Dick & Jenny sold plates to their opening night dinner, offering gift certificates and plates in exchange. For 100 dollars, purchasers received a plate on the wall, hand painted by Dick himself, and 250 dollars worth of gift certificates for their dining pleasure. The plumbing was fixed, the restaurant a hit, and the plates remain a constant reminder that Dick & Jenny’s is a locals restaurant, dedicated to serving delicious food at an affordable, comfortable price.